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Careers
Marketing Communications Manager
Job Summary:
Reporting to the Director of Marketing & Sales Ops, the Marketing Communications Manager will manage a variety of projects that support the marketing function including communications, web communications and programs/projects to increase awareness of Fincentric’s products and services.
Responsibilities include but are not limited to:
- Develop and implement creative marketing ideas for all forms of communication
- Lead and manage the development of B2B offline and online communications plans
- Support communication projects in the areas of advertising and promotional programs, public relations and trade shows, including Internet-based communications
- Create compelling content, collateral, and campaigns for print and online, including white papers, case studies, articles, press releases, product sheets and brochures.
- Prepares materials for customer presentations.
- Write, edit and drive a highly effective customer focused marketing messages to be used in all communications.
- Identify and track promotional opportunities through editorial articles, white papers and presentations at conferences.
- Manage the vision of the website by developing and implementing design concepts, graphic images and branding of company products for web-based communications and promotions.
- Create, manage and execute the overall internet marketing strategy, including e-mail campaign management, search engine optimization, online media and promotions.
- Increasing online awareness of Fincentric and web site traffic by maximizing online user experience, effective web site content and search engine ranking
- Keep current and up-to date on the latest trends in interactive marketing/media including blog marketing, pod casting, forum marketing, and content posting etc while investigating other internet marketing opportunities
- Other duties, responsibilities, projects, etc. as assigned
Knowledge, Skills & Abilities:
- A creative and innovative mind generating new ideas.
- Strong executional background including copywriting, editing and proofreading.
- Excellent communication, project management and time-management skills
- Ability to manage multiple projects at the same time
- Advanced understanding of web marketing strategies.
- Excellent understanding of general business principles
Credentials & Experience:
- Bachelor’s Degree in Business, Marketing, Communications or Public Relations
- 5 – 7 years B2B marketing communications experience in a technology-focused industry
- A minimum of 2 years of Internet industry/Internet marketing or e-Commerce experience
- Proven ability to successfully plan and execute integrated marketing campaigns
We thank all applicants who apply, however, only those qualified will be contacted. Also, due to the immediacy this hire, we will only consider local candidates.
Please quote: Marketing Communications Manager (Job #2007-001)
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