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Fincentric Set to Launch ‘Leadership Beyond Banking’ at BAI



Vancouver, BC — November 1, 2002 – At this year's BAI’s Retail Delivery conference and exhibition in Atlanta, GA, Fincentric Corporation, a leading global provider of enterprise wealth management and core banking software, will unveil its ‘Leadership Beyond Banking’ product strategy and promotional campaign.

The first stop in the Beyond Banking campaign is Jack Welch’s keynote speech, sponsored by Fincentric and Cap Gemini Ernst & Young, and held Tuesday November 5th at 4:00 p.m. Fincentric is the premier sponsor for this keynote address. Here, legendary General Electric CEO and business guru, Jack Welch will share his personal perspective on driving business success through strong leadership.

In addition, Fincentric, along with Cap Gemini Ernst and Young, and Intel will host an interactive wealth management workshop entitled “Tapping Into the Mass Affluent Market Opportunity” Wednesday, November 6th at 2:30 p.m. (room #305).

Led by Jim Scurlock, Senior Manager at Cap Gemini Ernst & Young and Mike Cardiff, Fincentric’s President and CEO, the workshop will reveal the latest trends and discuss what is required to capitalize on the new opportunity to service the “mass affluent”-- the fastest growing and most profitable customer segment today. Attendees will be given the opportunity to look at their current strategies and business processes and understand how, through market leadership and new technologies, they may transform their institutions from being “product” focused, to truly customer-centric.

Fincentric, Cap Gemini Ernst & Young, and Intel will also introduce the TotalWorth Enterprise solution in the BAI exhibit hall (Fincentric CGE&Y booth #1232). The solution encompasses Fincentric’s Intel-powered i-Wealthview Wealth Management System with new applications for Customer Intelligence, along with Cap Gemini Ernst & Young’s IT and management consulting services.

TotalWorth Enterprise gives financial service organizations the tools needed to target the emerging and lucrative mass affluent market--those households with investable assets between $100,000 and $1 million. The mass affluent market represents both a profitable and underserved opportunity for financial institutions looking to provide a broad service offering. According to TowerGroup as the emerging mass affluent assets in the US grow to $12.9 trillion in 2005, fees at 1% would return $129 billion to financial institutions.

Fincentric will also be distributing its “Beyond Banking Passports” where participant can win prizes such as a Sony Plasma Flat Panel TV, a Compaq Presario laptop, Callaway Golf Clubs and a Rolex Datejust Watch. The passports may be collected at the Fincentric CGE&Y booth #1232 or the Intel Booth #1507.

About Fincentric
Fincentric Corporation is a leading global provider of enterprise wealth management and core banking software. Fincentric's i-Wealthview™ wealth management software products include 'next generation' core banking, Customer Value Management™, data aggregation, Internet and wireless financial portals and full multi-channel support. Its revolutionary Customer Value Management™ capabilities provide profitability and relationship analysis that allow financial institutions to recognize the value of each customer, and maximize their profitability. Fincentric products enable financial institutions to quickly deploy solutions for their converging financial service offerings, while also supporting capabilities for increasing customer profitability, customer acquisition, and retention. Fincentric has approximately 300 customers worldwide, and has strategic relationships with Microsoft, Compaq, and other international partners. For more information, visit Fincentric's home page at www.fincentric.com, or call (604) 278-6470.

Fincentric, i-Wealthview, i-Wealthview Banking and Customer Value Management (CVM) are trademarks of Fincentric Corporation.

Media Contacts:

Fincentric Corporation:
Shella Evangelista
Media & Analyst Communications Manager
Fincentric Corporation
Tel: (604) 214-5710