Fincentric Introduces Wealthview
Leadbuilder to Help Financial Institutions Engage their Frontline
Service Representatives in Lead Generation
Early Adopter Washington Trust
Bank Currently Beta-testing Wealthview Leadbuilder Reports Successful
Initial Results
Vancouver, BC, June 22, 2004
– Fincentric Corporation, a leading developer of core banking
and customer value management software, today introduced Wealthview
LeadbuilderTM, a software application that enables banks and credit
unions to engage their frontline service representatives in lead
generation activities. For the first time, banks and credit unions
can utilize their tellers, call center or other frontline service
representatives to deliver highly targeted marketing campaign offers
to customers during service interactions—resulting in increased
lead generation, sales effectiveness and revenue opportunities for
the financial institution.
“Traditionally, financial institutions
assign sales duties to branch managers or sales people, keeping
frontline service personnel out of the sales process. By excluding
the frontline, thousands of opportunities to generate warm leads
and discuss targeted product offers with customers are lost. Realizing
that the bank’s primary and most frequent point of contact
with the majority of its customers occurs with branch tellers and
call center staff, banks are investing in sales training programs
to recognize opportunities and to make product recommendations.
This is valuable, but only part of the solution,” said Steve
Pentin, Fincentric’s product manager, Wealthview Leadbuilder.
“The challenge for mid-tier banks is to find an effective,
inexpensive way to involve tellers and call center staff in the
generation of warm leads, without requiring them to close sales.”
“At the same time, the technology that allows
banks to determine the appropriate next product is contained in
the back-office; it’s not easy to distribute the information
from the bank’s marketing department to the branch channel
or front-office,” continued Pentin. “What’s needed
is a more cohesive method of bridging marketing, services and sales.
Fincentric is responding to this need with Wealthview Leadbuilder.”
Wealthview Leadbuilder leverages a bank’s
back-office customer analytics system such as a Marketing Customer
Information File (MCIF) and directs MCIF-generated marketing campaigns
to the desktops of frontline staff. Wealthview Leadbuilder matches
customer data with the bank’s core banking system and lead
management system, ensuring all marketing offers are appropriate
and valid. During a customer service interaction, Wealthview Leadbuilder
automatically presents a banner with a targeted marketing campaign
offer for the specific customer. With a single key stroke, the customer’s
response is recorded and Wealthview Leadbuilder interfaces with
the lead management system, instantly passing the referral to an
appropriate sales representative for follow-up. The bank’s
marketing group can generate timely campaign reports, instantly
measure results and modify campaigns to improve customer response
rates.
Washington Trust Bank, the largest privately owned
commercial bank in the Pacific Northwest, is currently beta-testing
Fincentric’s Wealthview Leadbuilder. “Wealthview Leadbuilder
supports our business strategy of further developing a sales culture
and increasing branch revenue performance by leveraging our already
very successful target marketing campaigns and reinforcing them
right to the frontline,” said Teri VanNoy, senior vice president
of Product and Strategy at Washington Trust Bank. “It’s
an effective solution that enables our tellers and service professionals
to assist in the sales process without interfering with the efficient
delivery of great service. We’re still in the early stages
of testing but we’re already seeing successful initial results.”
“With Wealthview Leadbuilder, banks can
expect significant response rates from marketing campaigns—anywhere
from 25 to 50 percent, over traditional marketing campaigns which
will yield on average three percent,” said Alice Laberge,
Fincentric’s president and CEO. “Because of these measureable
returns and Washington Trusts’ initial results, numerous banks
have already expressed interest and demand for Wealthview Leadbuilder.
We’re excited to continue to provide innovative cost-effective
solutions to the banking community by filling a critical market
need with Leadbuilder.”
Wealthview Leadbuilder is the latest addition
to Fincentric’s WealthviewTM product family and operates with
a bank’s existing core banking system and lead management
system. General availability of Wealthview Leadbuilder is set for
September 2004. Benefits to mid-tier banks include:
- Engages frontline service representatives
in the lead generation process without impacting normal duties
- Provides a measureable, increased return on
traditional marketing campaigns
- Enhances the return on investment on existing
MCIF and lead management systems
- Involves minimal IT and operational impact
– it is easy to install and maintain
- Provides the bank an opportunity to engage
in multiple concurrent marketing campaigns, and generate an unprecedented
volume of high quality leads
Download a Wealthview
Leadbuilder brochure.
About Fincentric Corporation
Celebrating its 20th Anniversary this year, Fincentric is a leading
provider of core retail banking and customer value management software
to the global financial services industry. Fincentric’s WealthviewTM
family of products enables financial institutions to demonstrate
their competitive strengths and develop deeper, more profitable
customer relationships. Wealthview leverages the institution's knowledge
of the customer to deliver more personalized service and product
offers. This approach helps the institution increase revenue and
customer retention. Fincentric has strategic alliances with Microsoft,
Intel, HP, and other international partners and supports customers
in over 25 countries. For more information, call 604.278.6470.
Media Contacts:
Shella Evangelista
Tel: (604) 214-5710
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