County National Bank Readies
for Cross-selling and Improved Branch Performance
Fincentric’s New Technology Key to Strategy
Vancouver, BC, April 26,
2005 – Fincentric Corporation announced today that
County National Bank has selected Fincentric’s new Wealthview
Leadbuilder™ software for its 20 retail branches and 100 frontline
staff. “Wealthview Leadbuilder will be instrumental in enhancing
our customer service,” said Joe Bower, County National’s
Executive Vice President and Chief Operating Officer. “It
is the only product we’ve seen in the marketplace that can
directly measure and drive incremental leads and revenue at the
teller line. If it works as we expect it to, the Bank and customer
will benefit alike.”
Wealthview Leadbuilder delivers targeted marketing
messages right to the frontline at the point of customer interaction—where
it’s most effective. “Our tellers are encouraged to
cross-sell, but they have no idea what to say, nor do they wish
to become sales people or inconvenience the customer,” said
Bower. “With Wealthview Leadbuilder, they can confidently
engage with customers in cross-selling because they’re armed
with consistent, qualified messages that are timely and valid for
each individual customer.”
Four months ago, County National Bank formed a
Technology Service/Sales Committee to investigate how technology
could streamline and improve marketing, leads and sales management
at the branch channel. Like many banks, they initially turned to
Sales Referral and Customer Relationship Management (CRM) technology
but discovered they needed more from a lead creation and referral
management point solution in addition to CRM. “While these
systems addressed the needs of the bank’s sales desk with
referral and contact management as well as sales tracking, they
really didn’t address the specific needs of the branch teller,”
said Helen Kolar, County National Bank’s Vice President of
Sales and Marketing.
Wealthview Leadbuilder’s ease of use was
also a critical factor for County National Bank. “Because
Wealthview Leadbuilder is seamlessly embedded into the teller screen,
tellers don’t have to toggle between different applications
on their desktop to access it,”
said Kolar. “The Wealthview Leadbuilder banner opens when
there’s an opportunity and
prompts the teller with a short scripted message—simple and
unobtrusive—never getting
in the way of efficient service.” The new lead is automatically
captured and then passed to a CRM solution for sales to follow-up.
“Wealthview Leadbuilder will not only revolutionize
the way banks utilize their frontline but also their approach to
traditional direct marketing strategies,” said Alice Laberge,
Fincentric’s President and Chief Executive Officer. “Wealthview
Leadbuilder optimizes the effectiveness of direct marketing by leveraging
personalized, real-time interactions—beginning the move to
true one-to-one marketing. Fincentric is excited to fill a critical
technology need at County National Bank.”
County National Bank (CNB) will be the first bank
in the United States to implement the technology for its frontline.
CNB is currently testing Wealthview Leadbuilder at two branches.
Once the testing phase is completed in mid June, the Bank expects
to initiate rollout of the software to the remaining branches starting
in July 2005.
About Wealthview Leadbuilder
Wealthview Leadbuilder is Fincentric’s new solution specifically
designed for financial institutions that want to dramatically increase
revenue by generating more leads at the point of customer interaction—when
the customer is most open to considering offers. The solution is
embedded at the teller platform and works alongside a bank’s
existing core banking, marketing analytics, lead management and
CRM systems.
About County National
County National Bank is the primary subsidiary of CNB Financial
Corporation and has twenty community offices in Cambria, Clearfield,
Centre, Elk, Jefferson and McKean counties and Loan Production offices
in Johnstown and Warren, Pennsylvania. For more information, call
814-765-9621 or visit www.bankcnb.com.
About Fincentric Corporation
Fincentric Corporation is a leading provider of core retail banking
and customer value management software to the global financial services
industry. Fincentric’s Wealthview™ family of integrated
products enables financial institutions to leverage customer knowledge
to deliver personalized service and product offers, and develop
profitable customer relationships. Fincentric has strategic alliances
with TELUS, Microsoft and Intel, and supports financial institutions
in over 25 countries.
Media Contacts:
Shella Evangelista
Tel: (604) 214-5710
Fincentric
|
|
|
