FNB Southeast Selects Fincentric & inBusiness for Integrated Solution
Vancouver, BC, July 11, 2006 – Fincentric Corporation announced today that FNB Southeast has selected Fincentric and inBusiness Services to deliver an integrated lead presentment and Customer Relationship Management (CRM) tracking system to its 17 retail branches and 120 frontline staff. Fincentric’s Leadbuilder and inBusiness’ 360ºView™ CRM solution will allow qualified leads to be communicated instantly to FNB Southeast’s sales professionals to maximize the effectiveness of their marketing campaigns.
“Our combined solution will deliver targeted marketing messages right to FNB Southeast’s frontline at the point of customer interaction,” said Kevin Anderson, President of inBusiness Services. “An integrated Leadbuilder and 360ºView solution not only utilizes frontline service representatives for lead generation, it incorporates a CRM component to capture customer responses on a day-to-day basis.”
“Fincentric and inBusiness have distinguished themselves as key players in the financial industry by providing superior software solutions,” said Pressley Ridgill, President of FNB Southeast. “The client services interface will allow us to increase our understanding of our customer needs, respond to their needs faster and provide better advice to help them achieve their financial goals.”
inBusiness Services’ 360º View is a powerful CRM solution designed uniquely for financial institutions; enabling them to see a complete view of their customer’s relationship. Leadbuilder enables financial institutions to engage their tellers, call centre or other frontline service representatives to deliver valid, targeted marketing campaign offers to customers during service interactions—resulting in greater lead referrals, sales effectiveness and revenue opportunities for the financial institution.
"With 22 years of expertise in technology for the financial industry, Fincentric developed Leadbuilder specifically for financial institutions that want to dramatically increase revenue by generating more leads at the point of customer interaction – when the customer is most open to considering offers,” said Robert Nygren, President and CEO of Fincentric. “This partnership will enable FNB Southeast to develop deeper financial relationships with its clients, increasing share of wallet, customer retention and profitability.”
About FNB Southeast
FNB Financial Services Corporation is the holding company of FNB Southeast, a community-oriented bank that focuses primarily on offering commercial, real estate and consumer loans and deposit and other financial services to individuals, small to medium-sized businesses and other organizations in its market areas. The Company had consolidated assets of $1.0 billion, deposits of $824.6 million and shareholders' equity of $67.2 million, as of December 31, 2005. Visit FNB Southeast online at www.fnbsoutheast.com.
About inBusiness Services
inBusiness Services, based in Nashville, Tennessee, is the developer of the 360 View suite of software solutions for financial institutions; included in the suite are 360 View CRM, Loan Past Due Manager, DDA Overdraft Manager, and Loan Extension Manager. Founded in 2001, inBusiness Services is a privately held company supporting over 100 financial institutions throughout the United States and continues to be committed to developing, installing, and supporting simple to use software solutions for financial institutions in effort to help create, track and retain profitable life long customers. Visit with inBusiness Services online at www.threesixtyview.com.
About Fincentric Corporation
Fincentric Corporation is a leading provider of core retail banking and customer value management software to the global financial services industry. Fincentric’s Leadbuilder enables financial institutions to leverage customer knowledge to deliver personalized service and product offers, and develop profitable customer relationships. Fincentric has strategic alliances with Microsoft and Intel, and supports financial institutions in over 20 countries. For more information about Fincentric, please visit www.fincentric.com.
Media Contacts:
Mr. Michael W. Shelton
FNB Southeast Investor Relations
(336) 369-0900
mshelton@fnbsoutheast.com
Chris Green
InBiz Services
(615) 242-0007
cgreen@inbizservices.com
Steve Mosey
Fincentric Corporation
Tel: 604.214.5722
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