Peoples Bank Forms New
Partnership with Fincentric & inBusiness
Vancouver, BC, April 12, 2006 –
North Carolina-based, community bank, Peoples Bancorp (NASDAQ: PEBK),
Fincentric Corporation and inBusiness Services today announced the
signing of a contract to provide Peoples Bank with an integrated
lead generation and Customer Relationship Management (CRM) solution
which will utilize the companies frontline service representatives
and automate its sales tracking into a centralized contact management
system. Implementation will begin in May 2006.
"Having a fully integrated CRM
solution accessible to our front-line sales staff makes us well-positioned
for future growth,” said Tony Wolfe, President and Chief Executive
Officer, Peoples Bank. “The software solution will provide
the needed flexibility to expand our customer services operations
and enable our frontline service representatives to generate an
exponential volume of warm leads that result in increased revenue.”
Fincentric’s Wealthview Leadbuilder™
and inBusiness’ 360ºView™ CRM solution will enable
Peoples to seamlessly distribute targeted marketing offers to frontline
service professionals in the course of their regular customer service
interactions, as well as maximize the effectiveness of their marketing
campaigns. The Leadbuilder solution is embedded at the teller platform
and works alongside a bank’s existing core banking, marketing
analytics, lead management and CRM system.
“Frontline service representatives
at Peoples Bank will now be able to capture customer responses with
the click of a button,” said Robert Nygren, President and
CEO of Fincentric. “The combined Wealthview Leadbuilder and
360ºView solution will allow qualified leads to be communicated
instantly to Peoples’ sales professionals, ensuring no sales
opportunities are lost. It will also increase their lead referral
volume by turning everyday customer interactions into revenue generation
opportunities.”
“inBusiness Services is pleased
to provide this integrated partnership to Peoples Bank,” said
Kevin Anderson, President of inBusiness Services. “We have
a strong partnership with Fincentric and look forward to delivering
enhanced software, on-site training and support. The power of 360
View CRM combined with Leadbuilder’s front-line presentation
engine will have a great impact on Peoples’ future growth.”
Fincentric was selected by Peoples
Bank by working through inBusiness Services, a financial software
development firm which provides software solutions for financial
service providers. The combined integration of Wealthview Leadbuilder
and 360View CRM will provide reduced cost of system ownership, advanced
technology and a straight forward path to future innovation.
Wealthview Leadbuilder is for financial
institutions that wish to utilize their frontline service representatives
for lead generation, to turn customer interactions into revenue-generating
marketing opportunities. The software directs MCIF-generated marketing
campaigns to the frontline and allows service representatives to
communicate offers to customers during service interactions.
360 View CRM is for financial institutions
that wish to better track referrals, customer touches, past activities,
“to do’s”, incidents, goals & incentives,
profiles, profitability, attrition, cross-sell (complete with full
reporting), powerful marketing campaign management, customer view
integrated with core and third-party service providers, and an intelligent
prospect wizard geared toward new branch opening and product penetration.
About Peoples Bank
Peoples Bank is a wholly-owned banking subsidiary of Peoples
Bancorp of North Carolina, Inc. Its Corporate Office is located
in Newton, North Carolina. It has been in business since 1912, growing
from a single office to seventeen convenient offices, with fifteen
of them throughout Catawba, Lincoln, and Alexander counties. They
also have two Latino offices, Banco de la Gente, in Mecklenburg
County. The company is a full service, hometown, community bank
with an extensive array of products and services for your personal
and commercial banking needs. Peoples Bancorp of North Carolina,
Inc. was formed in 1999 and is the parent holding company for its
one bank subsidiary, Peoples Bank. The company’s stock is
traded on the Nasdaq National Market System under the symbol of
PEBK. Market Makers include Scott & Stringfellow, Inc., Ryan,
Beck and Company, Sterne Agee & Leach, Inc. Additional information
may be found at the company's web site, www.peoplesbanknc.com.
About inBusiness Services
inBusiness Services, based in Nashville, Tennessee, is the developer
of the 360 View suite of software solutions for financial institutions;
included in the suite are 360 View CRM, Loan Past Due Manager, DDA
Overdraft Manager, and Loan Extension Manager. Founded in 2001,
inBusiness Services is a privately held company supporting over
100 financial institutions throughout the United States and continues
to be committed to developing, installing, and supporting simple
to use software solutions for financial institutions in effort to
help create, track and retain profitable life long customers. Visit
with inBusiness Services online at www.threesixtyview.com.
About Fincentric Corporation
Fincentric Corporation is a leading provider of core retail banking
and customer value management software to the global financial services
industry. Fincentric’s Wealthview family of integrated products
enables financial institutions to leverage customer knowledge to
deliver personalized service and product offers, and develop profitable
customer relationships. Fincentric has strategic alliances with
TELUS, Microsoft and Intel, and supports financial institutions
in over 20 countries.
Media Contacts:
Bryan McCaw
President & CEO
416.234.0098 x212
Steve Mosey
Fincentric Corporation
Tel: 604.214.5722
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